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 | Keith White | | Keith White Analytics LLC |
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I have a variety of academic and consulting models, as well as personal experience as a marketing manager, that can be applied to help you identify and extract the most value from your market. Specific projects may include:
- Market segmentation by demographics, product/service or behavior.
- Optimizing paths-to-market and managing channel conflict.
- Improving retention through customer loyalty.
- Maximizing customer share-of-wallet.
- Optimizing product and service offerings.
- Selecting branding strategies.
- Enhancing pricing and promotions.
For more on my approach see the sample video on Marketing in my Speaking & Training section.
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