Goes beyond Accounting Basics to see how common financial and accounting measurements are used in decision-making.  Covers returns on assets/equity/invested capital, collection & payables periods, cash cycle, coverage ratios, P/E ratio, margin analysis, asset/receivables/inventory turnover, the DuPont formula, the sustainable growth rate and multiples.  Discussion includes both the uses of these measurements as well as the limitations.  Concludes with common mistakes in reading and understanding charts & measurements.

Relevant Audience:  Managers and investors who must interpret financial statements.