Begins with the fundamental relationships between supply and demand and how they determine price & quantity of traded goods & services in efficient markets.  Topics include supply & demand curves, consumer & producer surpluses, taxes & regulated prices and deadweight losses.  Also examines firm economics including marginal and average cost curves and marginal revenue curves.  From there it covers types of competition including perfect competition, oligopolies, monopolies and monopolistic competition as well as market failures.  Concludes with additional topics such as price elasticity and free riding.

Relevant Audience: Business professionals with particular importance to finance professionals, marketing professionals and executive managers.