Typically businesses are structured to deliver products & services and collect payment in ways that are historically conventional for the industry.  Often, this leaves opportunity to innovate not in the product or service but in the business model itself.  The purpose here is to identify alternative ways of product/service delivery and monetization to get business people to look outside of convention to identify additional opportunity.  This is accomplished by examining a wide variety of business models and changes in business models from a variety of industries.  Business models include retail sales vs leasing shelf space, manufacturing products vs accessories & services, additional financial services, channel disintermediation, cherry picking, showrooming, loyalty programs, intellectual property and many, many others.

Relevant Audience: General managers, senior managers, business owners, entrepreneurs and investors.