Sample Video:

Discusses the formulation and assessments of business strategies.  Begins with a discussion of strategy fundamentals such as identifying strategic assets (brand, scale, network effects, assets, first and last mover advantages, etcetera), searching for asymmetries, virtuous and vicious cycles, challenger versus established competitor and disruption.  Continues with an examination of the typical strategic toolkit, including The Five Forces and SWOT analysis.  The toolkit is also covered in the context of typical strategic methods such as market sizing, key success factor analysis, core business and others.  Additional topics include cannibalization, chicken & egg and pricing umbrellas.  Concludes with a discussion of how and where the strategy function fits in company environments.  Numerous case studies are used throughout to illustrate concepts.

Relevant Audience: Business professionals involved with strategic decisions including general managers, senior managers, owners, investors and advisors.