Covering the advice industry from business experts to career guidance to self-help, this presentation identifies the tactics and perverse incentives of advice purveyors that can lead an audience to erroneous or exaggerated conclusions.  The premise here is not that all advice is bad, per se, but rather that the audience is better able to evaluate advice if they can distinguish the substance from the style.  The purpose here is to draw that distinction.  A variety of advice sources are covered including authors, speakers, consultants, academics, business leaders, entrepreneurs, colleagues & friends, business schools, the media and popular entertainment.  Finally, we, the audience, are examined to determine why we are receptive to simple answers, misleading showmanship and groupthink.

Relevant Audience:  Practically everyone.