Offers explanations for otherwise baffling business behavior.  For the example from the title, managers may fail to take recommendations because they face constraints that observers are unaware of.  The premise is to promote understanding before assuming behavior doesn't make sense.  Also examined are why subordinates may fail to act as instructed, why projects are cancelled on the cusp of success, why other projects never die, why forecasts are ignored, why organizations are regularly reorganized, why meetings waste time, why people “forget where they came from,” why good careers stall, why secrets aren’t kept and many others.

Relevant Audience: Practically every business professional.