Video Sample:

A fascinating collection of circumstances where conventional business wisdom can lead to the wrong conclusions and conventionally “wrong” decisions can improve business.  These include how listening to customers can result in lousy products & services, how demanding results can cause worse results, how teamwork can lower performance, how growth can drive you to bankruptcy, how high prices can increase demand, how benchmarking can cause you to lag the competition, how productivity lowers profit, how competition decreases innovation, how piracy can be good for business, and many others.

Relevant Audience: Any business professional, particularly general managers.