Keith White - International Business

A general orientation for businesses involved in international opportunities. Both selling into and sourcing from foreign markets are examined. Begins with the reasons for entering foreign markets. Proceeds with a discussion of challenges and risks, including financial, regulatory, economic and governmental issues. Next, options for entry and paths to market are identified along with potential competitive responses. Organizational elements are then evaluated, including structure and staffing. Additional topics include other marketing tips and managing gray market trade. Concludes with tips on interacting with different languages and cultures.

Relevant Audience: Professionals involved in international opportunities as well as local players facing multi-national competition.