How to achieve growth, manage it and avoid its pitfalls.  Begins with a discussion of motivations for growth, growth patterns and the difficulty of achieving it.  Next, growth strategies are examined including moving into adjacencies, expanding the business model and deciding which customers, segments and channels to address.  The discussion proceeds with some of the unique changes and challenges a growing business confronts, including added layers of management and a greater public profile.  Finally, potential traps are examined such as capital constraints, risky acquisitions, potential conflicts (channels, partners) and competitive responses.

Relevant Audience: Business owners and general managers.