Begins with an evaluative look at the reasons for entrepreneurial ventures, including why some reasons are better than others.  This also addresses people who are or are not a good fit as entrepreneurs and their motivations.  Proceeds with a discussion of business planning and fundraising, including a primer on finance and strategy specific to entrepreneurship.  This discussion also covers topics such as paths to market and scalability.  Much emphasis is placed on the requirement for adaptability as a venture proceeds.  Finally, common pitfalls and unique challenges to new businesses are discussed, including confusing small businesses with startups.

Relevant Audience: Current and potential entrepreneurs and their advisors, partners and employees.  Also venture finance professionals.